The fear of visibility stops women entrepreneurs from fully stepping into their purpose and mission. Although the inner desire is to be of service to as many people as possible, the outward results are that of hiding out, playing small and in a perpetual cycle of dreaming about how amazing things could be.
I recently conducted a survey around this subject. I wanted to know the top reasons why women fear becoming visible. One of the things that I learned from having so many conversations with women around this subject is that the fear of visibility doesn’t only affect women entrepreneurs who are at the beginning of their journey. Seasoned entrepreneurs deal with this as well. As they continue to seek new level in their business, the fear of being seen and heard at a new capacity holds women at their current levels.
Based on my research, (conversations + survey ) here are the top five reasons (in order of “emotional charge”) why women fear being visible:
1. Misaligned or unclear message.
It makes sense, if you don’t have a clear message that reflects the core of your business, the natural inclination would be to hide out and not bring any attention to you and your work. Interestingly enough, I have found that behind the unclear message is sabatoge. And the sabatoge is triggered by the fear of being judged for what you have to say.
You know the voice that says, “Who do you think you are to be of service, make awesome money and live an amazing lifestyle?”. That voice can be very powerful and take over if we allow it to. Unfortunately, so many women entrepreneurs let this be the dominating voice in their heads.
3. Feeling like an imposter.
Many times clients will say that they they feel like an imposter because they themselves are not 100% on the other side of the problem they help their clients solve. For example: the single relationship coach, the marketing expert who has not launched six and seven figures campaign for their own business.
4. Lack of a clear offer.
If you are not clear on your offer, then you will not be able to help people or create the income that you truly desire. Without an offer you are basically wasting your time-and that of the potential client. Energetically a potential client can tell when you are not sure about the solution that you are tying to sell them-and that of course will not help you create your desired results.
5. Physical appearance.
Haven’t we all been there?! I can relate to this as well. Feeling like I had to be at a certain weight before I allowed myself to be seen. This actually is one of the reasons why I stayed working behind the scenes as long as I did.
These areas shows up in someone’s business as:
- Mediocre income
- Working on business activities that don’t play a significant role in being of service and profitable
- Constantly changing your mind right before the execution of a strategy
- Flattened dreams around your business
- Procrastinating the execution of the next level of your business
Here are a few ways to overcome the fear of visibility: